Mary opened notthesame in Moores Department Store in Coleraine in February 2007 having previously worked for 7 years for the Alexon group in the same store. She felt there was a niche in the market. Customers were looking for something that little bit different. Mary feels the brands Yest, My Soul, Elsewhere, Pinns, Vetono, no2moro, Alembika, Foil, Orientique, Tirelli and Si Jewellery do exactly that. Our customers are our eyes and ears. We wear the clothes ourselves and are passionate about our brands.